Team Trudeau Lounge

The Team Trudeau Lounge is your ultimate delegate destination at #wpg2016!

The Liberal Party of Canada invites you to join our top experts in fundraising, social media, digital engagement, graphic design, branding, Liberalist, and national field for presentations and workshops. You’ll also have the opportunity to chat with them and ask questions 1-on-1 in the learning lounge!

Come check it out and learn all the things! Mix and mingle with special guests and experts who will be happy to answer your questions.

Hours of Operation

Friday May 27, 2016
10:00 – 12:30
14:30 – 16:00

Saturday May 28, 2016
10:00 – 11:45
14:00 – 15:00

PRESENTATIONS

Friday
10:00 - 11:00 Social Media Best Practices (French)
11:00 - 12:00 Social Media Best Practices (English)
12:00 - 12:30 Introduction to Campaign Data and Liberalist (Bilingual)
14:30 - 15:00 Raising Smart – Developing your fundraising plan (Bilingual)
15:00 - 16:00 Organizing in your Community – From now to 2019! (English)
Saturday
10:00 - 11:00 Organizing in your Community – From now to 2019! (French)
11:00 - 12:00 How to build an email program that gets you results (Bilingual)
14:00 - 14:30 Data Analysis for your Campaign (Bilingual)
14:30 - 15:00 Raising Smart – Developing your fundraising plan (Bilingual)

Social Media

Social Media Best Practices
Friday, 10:00 – 10:45 (French)
Friday, 11:00 – 11:45 (English)

LPC’s Social Media Manager will present best practices, tips, and guidelines for social media use within the Liberal Party in both English and French. This will include tips for creating and posting content as well as engaging and attracting followers on each platform (Facebook, Twitter, Instagram, and Snapchat), as well as basic graphic design and video tools and techniques. There will be time for questions at the end of each presentation. Presented by Elyse Surette-Dimuzio – Social Media Manager, Liberal Party of Canada

Fundraising

Raising Smart: Developing your fundraising plan
Saturday, 14:30 – 15:00 (bilingual)

This fundraising presentation provides an in-depth look at how you can improve your EDA’s fundraising efforts. Michèle will be available in the Learning Lounge after her presentation to answer questions. Presented by Michèle Thibault – Manager Riding Fundraising Support, Liberal Party of Canada

Digital Engagement

How to build an email program that gets results

Your campaign has all the ingredients you need to run a successful email program: a compelling story, a cast of characters, and access to hundreds of supporters who want to help. This presentation will teach you how to use these elements to build an email program that moves your supporters to volunteer, attend events and even contribute. Presented by Phillip Todd – Digital Director, Liberal Party of Canada

Liberalist/Field

Introduction to Campaign Data and Liberalist
Friday, 12:00 – 12:30

During the 2015 campaign, the Liberal Party of Canada ran the most data-centered campaign in Canadian history. Over four million conversations with Canadians translated into information that influenced strategic decisions from coast to coast to coast. Liberalist is the platform that made it all possible. Join us for an introduction to Liberalist where we will review both the strategic purpose of the tool and its mechanics. Presented by Ilia Auerbach-Ziogas – Special Projects Specialist, Liberal Party of Canada

Liberalist/Field

Organizing in your Community – From now to 2019!
Friday, 15:00 – 16:00 (English)
Saturday, 10:00 – 11:00 (French)

By the 2015 campaign, the Liberal Party of Canada had built the biggest political movement in Canadian history. This movement did not happen overnight. Our success evolved from years of organizing and empowering leaders across Canadian communities. And guess what? We're just getting started. Join us for discussion on the strategy and tactics of the National Field Program. Join us in the hard work of what comes next- our success in 2019 will depend on continuing to build on what we all started together.

Presented by (in English) Jill Swenson – National Field Training Specialist, Liberal Party of Canada and Tamer Abdella – Former Manager, Ontario Field Program;
Presented by (in French) Hilary Leftick – Former Director of Volunteer Mobilization, Liberal Party of Canada

Liberalist/Field

Data Analysis for your Campaign
Saturday, 14:00 - 15:00

A well-organized team, using tools like MiniVAN and Liberalist, is able to complete robust analysis of their riding. This leads to more targeted outreach and more effective outreach in your community. Join us for a discussion on data analysis and how it can help win campaigns. Presented by Paul Hershaw – National Field Manager, Liberal Party of Canada and Adel Boulazreg – Former National Field Strategist, Liberal Party of Canada


LEARNING LOUNGE

Social Media and Graphic Design/Branding
Members of the Creative and Content team will be present in the Learning Lounge to answer any questions about Graphic Design and Social Media. Printed and digital copies of both the Visual Identity Guidelines and the Social Media Guidelines will be available for review.

Digital Engagement
Members of the Digital Team will be available to speak to you about building your email program. Come with examples of your email campaigns and we’ll offer ideas and expertise on how to improve them to get the results you want.

National Field
Members of LPC’s Field Team will be available to speak with you and answer your questions about organizing in your communities as you start to lay the foundations for 2019. Whether you have questions about volunteer recruitment, training, the field program, or anything else you need to set up your riding for success- we’d love to hear from you. Have some great new ideas about what we can try for 2019? We want to hear those as well!